Guests arriving at one of the event locations, Millennium Hall, in Philadelphia, In-situ physical signage to welcome the attendants to the conference.

Old Navy corporate event

Freelance with Old Navy,
San Francisco

2025

Working with the new Old Navy brand guidelines and visual direction for their spring season, I created all the visual collateral and branding for a multi-day and multi-venue conference. This project included: environmental graphics, event signage, wordmark, presentation design, and atmospheric animations.

Floor plan with notes about events around the building. Includes photos of where signage will be placed for the event.

Planning spaces, activations, and installation plans

A collection of the physical objects created for this event including transportation signs, tabletop centerpieces, handheld signs, with an in-situ photo of the event space with tabletop centerpieces (including the design of the tables and chairs).

Detail tablescapes and hand held signage

Branded signage used to enhance a historic lobby
Environmental graphics along escalators
Welcome table with signage and event swag
Poster-like graphics in one of the event spaces
Name tags designed using brand shapes
Doorframe graphics to lead guests into a main event space
Pod of apparel with window vinyl and stanchion sign about the collection theme

The Team

Andrew Sawyer – Design
Mark Harnett – PM & Event coordinator
Daniel Kent – Old Navy client
+ multiple contract teams as partner