Print Projects for NAOMI NOMI

Client:
NaomiNomi

Brooklyn, NY

2025 — Present

Graphic design projects for Naomi Nomi, a NYC based made-to-order apparel company.

How To Sew a Button poster

Poster with illustrations and step by step instructions for successfully sewing a button. These 11”×17” double sided posters are printed on newsprint and folded to fit a 5”×7” pouch with buttons.

Design of the poster

  • 1. Front of the poster, tool artwork by Chamisa Kellogg

  • 2. Back of the poster, step by step instructions with illustrations by Chamisa Kellogg

  • 3. Packaged with buttons. The poster was designed to fold and fit within this package.

  • 4. Folded and unfolded posters on display at the Heath Ceramics popup

  • 5. Folded small enough to fit inside of the button packaging.

  • 6. Poster unfolded in front of a rack of clothing at a pop up event in San Francisco.

  • 7. Stack of posters as takeaways from the San Francisco pop up event.

  • 8. BTS. Processes of creating the poster

Logo extensions

With new products developed not all of them need a long rectangular logo. I helped develop an arched and circular version of the logo needed for custom snaps and to be embroidered onto a baseball hat.

Branding objects

  • 1. Top- arched version of the Naomi Nomi logo for hats. Bottom- round logo for use on small snap closures for a jacket.

  • 2. Example of the embroidered arched logo on the back of the Origin Hat, along with a ruler graphic I modified to fit the strap of the hat.

  • 3. Example of the branded snap closure on a Waxed Cotton Chore Coat.

  • 4. Manufacturing process image of producing the branded snap closures.

  • 5. WIP adjustment for the arched logo.

  • 6. WIP adjustments for the round logo.

Pop up shop collateral

For a shop within Heath Ceramics in San Francisco, the design and collateral included, signage, social posts, and large-scale graphics to brand the popup booth.

In situ photos of the pop up shop

  • 1. A-frame sandwich boards situated out front of the entrance to Heath and the popup.

  • 2. Event branding. A printed sign for one of the A-frame sandwich boards.

  • 3. Interior image of the popup store design including a large brand bio poster, alongside rows of packaging with shirts pinned to them for display.

  • 4. Interior image of the popup store design including this seasons product launch photography interspersed with packages and display product.

  • 5. A full view of the pop up shop design, with installed printed banners, a table for swatches and instructional posters for how to sew a button.

  • 6. Detail view of the table layout. With Heath bowls holding customizable buttons, how to sew a button posters, fabric swatches, and a display of ties.

  • 7. Logos placed for optimal viewing angles since there were multiple entry points for customers.

  • 8. Event photo, the space full of shoppers.

  • 9. Social post with event info (more detailed second screen)

  • 10. Email asset with the event details.

Open Studio event posters

For in-studio events throughout the year. Posters created for digital advertising and printed for placing around the building and in the neighborhood.

Printed and digital posters

Printed poster for 2025 holiday open studio

Digital poster used on social and included in emails for 2025 holiday open studio

Spring 2025 Open Studio poster, hung with branded Naomi Nomi tape.

Poster displayed around the studio building. They stand out from all of the wayfinding signs and other posters on the walls.

Spring 2025 Open Studio poster - email, social and printed

Alternative design for the Spring 2026 Open Studio poster.

The Team

Andrew Sawyer – Graphic Design

Naomi Mishkin – Client
Gabriel Leazer – Coordinator

Ethan Hardy – Content development
Eugenie Dalland – Content development

Chamisa Kellogg – Illustrator
+ various photographers