Old Navy Corporate Event

Client:
Old Navy

San Francisco, CA

2023

Working with the new Old Navy brand guidelines and visual direction for their spring season, I created all the visual collateral and branding for a multi-day and multi-venue conference. This project included: environmental graphics, event signage, wordmark, presentation design, and atmospheric animations.

Environmental graphics

Along with apparel activation pods, the gradient graphics for the windows and staircases were highlights of the design scheme

Wayfinding and signage

Graphic pattern motifs were used in the different types of signage for the event. We created hero graphics, meter board event directional wayfiniding signs, restroom signs, and other site specific signage.

Apparel pods

The seasons new clothing is always a key part of Old Navy events. We mixed digital and installed signage with some branded floor decals to create a special moment for themes of the new seasons clothing.

Branded & printed objects

The event logo was applied to printed pieces, attendant swag, event menus, tabletop graphics, and used on all aspects of the photo booth.

Digital collateral

For this event the snow falling animation motif was used throughout print and digital touchpoints. The client also wanted a very specific presentation template that added brand-specific patterns to page templates for presenters to build on.

The Process

Examples of how the event came together. In progress photos show measurements, space planning, and views of Miro showcasing all collateral created for the event.