Graphics designed for the conference stage at Old Navy 2023 DM Conference along with the reserved signs on chairs.

Old Navy corporate event

Freelance with Old Navy,
San Francisco

2023

Working with the Old Navy brand guidelines and visual direction for their winter season, I created all the visual collateral and branding for a multi-day and multi-venue conference. This project included: environmental graphics, event signage, wordmark, presentation design, and atmospheric animations.

Wide array of collateral designed for the conference. This view of the process creating physical and digital collateral for all the events part of Old Navy 2023 DM Conference.

Graphic suite - environmental graphics, signage, digital collateral, and printed event elements such as menus and notecards

Examples of printed signs for Old Navy 2023 DM Conference.

Detail of wayfinding signage suite

  • Brand logotype created for the event with custom snowflake graphics

  • Sample of window vinyl graphics

  • Photobooth backdrop and installed window vinyls

  • Elevator wrap graphics

  • Graphic wraps to transform an event space with lots of pillars

  • Additional rooftop location

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The Team

Andrew Sawyer – Design
Mark Harnett – PM & Event coordinator
Nancy Muhammed – Old Navy client
+ multiple contract teams as partner