LinkedIn Connection by Design event 2026

Client:
LinkedIn

Manhattan, NY

2026

A fashion and technology themed event for LinkedIn called Connection by Design. An event for about 150 influencers, LinkedIn staff, and partners. Design included a main stage, headshot studios, draped entry experience, and collection galleries with new product features in vinyl and videos on the mounted screens.

Main stage design

Design of the main stage for this event. Seating for 150 including influencers, partners, and staff attending.

Collections walls

  • 1. The team wanted to feature content such as quotes, new features, app examples, stats, and videos with product demos.

  • 2. Mounted TVs were backlit with blue LEDs and all content was put into frames to align with the event design direction. 3D lettering was used for the wall titles and fabric swatches give the content elevated tactile qualities..

  • 3. The Community Collection - final design. Includes fabric swatches that were attached and framed on the left wall. QR codes allowed attendees to explore content further.

  • 4. The Community Collection - installed at the event with the influencers featured in framed content

  • 5. The Community Collection - installed at the event. Detail shot of showing the painted frames around vinyl printed content.

  • 6. The Content Collection - final design. vinyl text was added to a square selfie mirror at request of the client. the people featured in Explore Other Voices are included in the video content.

  • 7. The Content Collection - installed at the event

  • 8. The Content Collection - installed at the event with attendees engaging with the digital content.

  • 9. The Business Collection - final design

  • 10. The Business Collection - installed at the event

Dimensional graphics

3D lettering was used to create depth in backdrops, large signage, and for hierarchy on the collections walls.

LinkedIn branded collateral

The brand was kept simple and minimal to go with the elevated fashion theme. Along with event IDs, some branded products were given away in a custom printed bag as well as branded treats.

Signage and wayfinding

22”x 28” mounted signs displayed on lucite easels around the event. Smaller tabletop menus were also created for the event.

Branded objects for event partners

The two partners of the event (BNTO and e.l.f Beauty) also required branded graphics for their kiosks and activations.

Headshot photo studio

The team prepared a photo studio room with branded graphics and backdrop. and a private photo space for senior staff.

The process

Examples of how the event came together. In progress photos show measurements, space planning, and views BTS preparing all collateral created for the event.

The Team

Andrew Sawyer – Graphic Design

Katelyn Berg – Creative Director

Adriana LaVigne – Sr. Producer
Danielle Goralnik – 3D Design
Kaili Kubpart – Tool Partner
Gianluca Russo – LinkedIn Client



+ Partners at Tool of North America