Digital Signage (Wayfinding and Informative)

Client:
The California Academy of Sciences museum

San Francisco, CA

2019 — 2024

Digital signage across the museum was developed for the ticketing office, to promote planetarium showtimes, and for the cafe. Each pulled dynamic content and improved how visitors moved through the museum.

Planetarium Kiosk - In situ

Installed in the museum lobby with video trailers and planetarium showtimes

Planetarium Kiosk - Behind the scenes

User testing, process, iterative reviews

Planetarium Kiosk - Key screens

1. Daytime planetarium show offerings when only 1 show is available. The QR code allows the visitor to reserve show tickets.
2. Daytime planetarium show offerings when 3 shows are available
3. Daytime planetarium show offerings scroll to the right when more than shows are available
4. Evening planetarium showtimes for NightLife events

Ticketing Front of House Screens - In situ

Installed above the ticket counter in front of the building with museum hours, dynamic ticket prices, membership levels, and special events.

Ticketing Front of House Screens - Behind the scenes

User testing, process, iterative reviews

Ticketing Front of House Screens - Key screens

1. Daytime ticket prices updated dynamically
2. Opportunities for the visitor to enhance their experience during daytime visits.
3. Nightlife ticket prices updated dynamically.
4. Opportunities for the visitor to enhance their experience during evening NightLife visits.
5. Screen content when the museum is closed.
6. The ticketing screen when the museum had a seasonal ice rink with an add on ticket.
7. Welcome message during daytime visits. A similar screen was used for evenings and special events.
8. Membership levels represented to visitors for upgrading their ticket purchases