Ticketing web refresh


California Academy of Sciences:

Ticketing E-commerce web refresh

When migrating to a new
e-commerce platform we had an opportunity to rework information architecture, site UX, and visual language for web transactions. The goal was to make the broad product stack easier to navigate and focus the ticket buyer to the right products based on how many people are in their party and when they want to visit. Part of this project was also implementing dynamic pricing for ticketing.


Andrew Sawyer - UX, Visual Design & Strategy

Nick Colin - Content

Amie Wong - Project coordinator

Ashlei Temena - Web Development

Julia Dolgoszyja - Web Development

Greg Rotter - Web Development


the California Academy of Sciences




Hours and Admissions page

Empty cart graphic

Donors: 2 ways to determine the right level. Levels listed by tier or enter a dollar value and the level is shown

Donors: After a dollar value is entered


Mobile purchase of Daytime Admission tickets

Membership benefits comparison chart with easy purchase ability

Graphic error page used during the transition to the new ticketing system