Old Navy corporate event
Freelance with Old Navy,
San Francisco
2025
Working with the new Old Navy brand guidelines and visual direction for their spring season, I created all the visual collateral and branding for a multi-day and multi-venue conference. This project included: environmental graphics, event signage, wordmark, presentation design, and atmospheric animations.
Planning spaces, activations, and installation plans
Detail tablescapes and hand held signage
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Branded signage used to enhance a historic lobby
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Environmental graphics along escalators
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Welcome table with signage and event swag
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Poster-like graphics in one of the event spaces
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Name tags designed using brand shapes
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Doorframe graphics to lead guests into a main event space
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Pod of apparel with window vinyl and stanchion sign about the collection theme
The Team
Andrew Sawyer – Design
Mark Harnett – PM & Event coordinator
Nancy Muhammed – Old Navy client
+ multiple contract teams as partner