Old Navy corporate event

Freelance with Old Navy,
San Francisco

2023

Working with the Old Navy brand guidelines and visual direction for their winter season, I created all the visual collateral and branding for a multi-day and multi-venue conference. This project included: environmental graphics, event signage, wordmark, presentation design, and atmospheric animations.

Graphic suite - environmental graphics, signage, digital collateral, and printed event elements such as menus and notecards

Detail of wayfinding signage suite

  • Brand logotype created for the event with custom snowflake graphics

  • Sample of window vinyl graphics

  • Photobooth backdrop and installed window vinyls

  • Elevator wrap graphics

  • Graphic wraps to transform an event space with lots of pillars

  • Additional rooftop location

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The Team

Andrew Sawyer – Design
Mark Harnett – PM & Event coordinator
Nancy Muhammed – Old Navy client
+ multiple contract teams as partner