Website refresh

New Deal Design studio,
San Francisco

2016

Redesign of the industrial design innovation studio New Deal Design’s company web experience.

The design system mixes handmade elements with CMYK colors and duotone photo treatments. As you scroll down the page photos transition from duotone to full color.

Updated Design

  • Home Screen

  • Project list

  • Menu

  • News and Updates

  • Home screen - Desktop

  • Work page – Desktop

Clickthrough of this interaction to show the UX and animations. Specifically showing the way duotone photos have a full color focus state to bring focus to a product.

Previous Website

  • Projects

  • Home

  • News

Original image

One of the 3 hyper-saturated color schemes and photo treatments used across the site

The Team

Andrew Sawyer
Jaeha Yoo
Jen Phannguyen
Val Tsang/Williams
Jon Patterson
Ben Wong
Patrick Drake
Erica Jack