Race: A Shifting Idea

In an exhibit about animal and human skin, this interactive screen discussed the relationship between skin tone and ethnic identity through the lens of the U.S. Census


Andrew Sawyer – Visual Design & UX

Sarah Goodin – Content

Josh Ause – Development

James Davidson – Animation & Illustration

Kat Whitney – Photography


California Academy of Sciences




Home screen: visitors tap a photo to expand information about each individual

2 ways to engage with content.

- Compare what the census categories meant for all individuals for the 5 sample years (multi colored horizontal bar).

- See how one individual’s categorization changed over time related to how they personally identify.

A poll for visitors to give feedback about how they think future Census questions should discuss race and ethic topics.

pros and cons are displayed with each choice

the results show trends in visitor reactions to the subject matter